Brand Strategy Workshop 🧰

Learn the secret tool of world-class brands: the Brand Pyramid | 100% actionable. No B.S. πŸŽ‰

TL;DR: Learn how to create effective brand strategy.


πŸ™Œ Introduction

Building and maintaining a brand is about keeping promises over and over again.

Learn the secret tool of world-class brands: the Brand Pyramid

100% actionable. No B.S. πŸŽ‰

This self-paced course can be completed in 4 hours.


🧠 Why should you listen to me?

I co-founded and scaled a remote-first business from idea through exit. 🏝️

Over the past 10 years I have built companies and brands.

This is the course I wish I would have had many years ago.


πŸ€¦β€β™€οΈ The Problem

Companies and individuals struggle with branding:

  • Poor Positioning: Your audience does not know what you stand for
  • No Alignment: Everyone talks differently about your brand
  • No Blueprint: Creation and execution of marketing activities is time consuming and prone to errors

Over the past years I used the Brand Pyramid framework to address those issues.

Here's an example of applied Brand Strategy:

Brand Strategy can inform product decisions:

All the best-practices have been turned into a self-paced online course.

Get it here.πŸ‘‡

Order the Brand Strategy Workshop 🧰

βš™οΈ Workshop: What to Expect

The Brand Pyramid framework can be applied to any type of brand:

  • Existing brand & new brand
  • Personal brand & corporate brand
  • Single brand & multi-brand architecture
Brand Strategy in a Nutshell: Avoid confusion. (source: dilbert)

Course Outline: What You Will Learn

  • Branding Basics: Understanding the core concepts
  • Common Problems: Identifying issues with your branding
  • Best-Practices: Learning tactics and processes from the best
  • Brand Pyramid Framework: Structuring brand strategy
  • Case Study 1: Personal Branding (1 person)
  • Case Study 2: Startup branding (1 product)
  • Case Study 3: Company branding (3 products)
  • Case Study 4: Group branding (3 sub-brands + n products)

Course Content: What's Included

  • Video: Self-paced online course
  • Exercises: Practice material to get your hands dirty
  • Templates: Frameworks and ready-made assets you can use

"Cost is what you pay. Value is what you get." - Warren Buffet

The Brand Pyramid is a strategic blueprint for your brand. It helps you to work more effectively and save many hours across each marketing touchpoint.

This adds up to savings of 1,000s and 10,000s of dollars.

Special Discount: For students and people out of a job, reach out to me via twitter or email and I'll give you free access to the workshop.


Let's do this. πŸ‘

Order the Brand Strategy Workshop 🧰
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