Latest
Jan
25
How to Generate Business Ideas: 3 Simple Techniques I Use to Brainstorm Projects
3 easy techniques I'm use to come up with micro-project ideas for my portfolio of small bets.
4 min read
Jan
21
5-Minute MBA in Naming Things: The Ultimate Guide to Coming Up With Better Names
This is an easily-digestible resource, which should take your understanding about naming from so-so to o-ho! in 5 minutes.
6 min read
Jan
18
Twelve Projects: Update 1.1 (January 2022)
This is the first update about my "12 Projects in 12 Months". It includes 5 Learnings + FAQs.
8 min read
Dec
29
My Studio Approach: 12 Projects in 12 Months
This post is a summary of how I am creating 12 projects in 12 months.
7 min read
Jun
07
Becoming an Online Course Creator: From Sabbatical to Teaching Online
This blog post explains how I went from enjoying my sabbatical to becoming an online course creator in the span of 4 months.
7 min read
Mar
30
Reasons-to-Believe: What Are Your Proof Points?
When customer hear a claim, they want to see proof. Give customers a reason to believe and they will trust you.
2 min read
Mar
29
Value Proposition: What Are You Offering?
The best value propositions are the best answer to the customer's specific need. Your brand should be a painkiller and not a vitamin.
2 min read
Mar
28
Customer Need: What Is Their Real Job-to-be-Done?
Serving the customer's needs is an ongoing process. Customers evolve, so should your brand's offering.
2 min read
Mar
27
Target Customer: Who Is Your Audience?
The business of a brand is to create value for the customer. Understand them and build for them.
2 min read
Mar
26
Frame of Reference: Where Is the Brand Placed?
Customers place brands in categories. Define your frame of reference, otherwise your customers will.
2 min read