Latest

Mar
21
Brand Vision: What Is the World That Could Be?

Brand Vision: What Is the World That Could Be?

Good stories have a common theme: they start in a world that is and show us a world that could be. The narrative takes the hero from status quo to the envisioned destination. Brand narratives can be constructed in a similar way.
2 min read
Mar
20
Positioning and Differentiation: How to Stand Out as a Brand?

Positioning and Differentiation: How to Stand Out as a Brand?

Positioning is about differentiation. "Always remember: A brand is the most valuable piece of real estate in the world; a corner of someone's mind." - Sir John Hagarty
2 min read
Mar
19
Touchpoints and Brand Strategy: How Do We Build Associations?

Touchpoints and Brand Strategy: How Do We Build Associations?

Touchpoints are all customer interactions with a brand. Use brand strategy to consistently deliver great customer interactions.
3 min read
Mar
18
A Pragmatic Look at Branding: What Is a Brand?

A Pragmatic Look at Branding: What Is a Brand?

Brands don't exist in a vacuum. This 500-word article defines branding through the lens of senders and receivers.
3 min read
Mar
13
Like Father, Like Son: DJing as a Performing Art Form

Like Father, Like Son: DJing as a Performing Art Form

A father wants his son to follow in his footsteps. Son rebells and goes the other way. | This is a story about classical music and DJing.
6 min read
Feb
28
Pocket Guide: Using Twitter in 2021

Pocket Guide: Using Twitter in 2021

Twitter is more like LinkedIn and less like Instagram. In 2021, Twitter is the most useful tool for the Creator Economy.
8 min read
Feb
18
Pocket Guide: Business Writing for Startup Founders

Pocket Guide: Business Writing for Startup Founders

Clear writing is important. | Save time. Show direction. Trigger action.
1 min read
Feb
07

You Are Not Alone.

If you suffer from depression or anxiety please remember: There are people who love you and would want to be there with you. You are not alone.
3 min read
Jan
31
"Mom, I'm on Spotify": How I Produced My First Music Album

"Mom, I'm on Spotify": How I Produced My First Music Album

This is a step-by-step walk through from artistic concept to published music. Atitlan EP is out now on Spotify and Apple Music.
12 min read
Jan
27
Curation of Creativity Masterclass: Finn Bohn🤞

Curation of Creativity Masterclass: Finn Bohn🤞

Finn Bohn🤞 is a curator of creativity. We talk about music, how advertising plays with perception, and about e-commerce as a testing ground for creativity.
8 min read