Brand Vision: What Is the World That Could Be?
Good stories have a common theme: they start in a world that is and show us a world that could be. The narrative takes the hero from status quo to the envisioned destination. Brand narratives can be constructed in a similar way.
Positioning and Differentiation: How to Stand Out as a Brand?
Positioning is about differentiation. "Always remember: A brand is the most valuable piece of real estate in the world; a corner of someone's mind." - Sir John Hagarty
Touchpoints and Brand Strategy: How Do We Build Associations?
Touchpoints are all customer interactions with a brand. Use brand strategy to consistently deliver great customer interactions.
A Pragmatic Look at Branding: What Is a Brand?
Brands don't exist in a vacuum. This 500-word article defines branding through the lens of senders and receivers.
Like Father, Like Son: DJing as a Performing Art Form
A father wants his son to follow in his footsteps. Son rebells and goes the other way. | This is a story about classical music and DJing.
Pocket Guide: Using Twitter in 2021
Twitter is more like LinkedIn and less like Instagram. In 2021, Twitter is the most useful tool for the Creator Economy.
Pocket Guide: Business Writing for Startup Founders
Clear writing is important. | Save time. Show direction. Trigger action.
You Are Not Alone.
If you suffer from depression or anxiety please remember: There are people who love you and would want to be there with you. You are not alone.
"Mom, I'm on Spotify": How I Produced My First Music Album
This is a step-by-step walk through from artistic concept to published music. Atitlan EP is out now on Spotify and Apple Music.
Curation of Creativity Masterclass: Finn Bohn🤞
Finn Bohn🤞 is a curator of creativity. We talk about music, how advertising plays with perception, and about e-commerce as a testing ground for creativity.
