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Jan
22
Communication Disasterclass: Why Traditional Companies Struggle with Remote Work

Communication Disasterclass: Why Traditional Companies Struggle with Remote Work

This is part 1 in a blog series about managing communication in remote organizations. When companies go from co-located to
8 min read
Jul
12
Consistent Brand Execution Wins: A Starter’s Guide to the Brand Pyramid Framework

Consistent Brand Execution Wins: A Starter’s Guide to the Brand Pyramid Framework

I'm currently turning these principles into an online course for practitioners: Learn Brand Strategy for Practitioners 🧰Building a brand is
6 min read
Dec
08
Building a Remote Company: Lessons Learned from Idea to Exit

Building a Remote Company: Lessons Learned from Idea to Exit

We built a company from idea to exit. Our team was fully remote since day 1. 2015-2019: Perengo Case StudyWhen
7 min read