Positioning and Differentiation: How to Stand Out as a Brand?
Positioning is about differentiation. "Always remember: A brand is the most valuable piece of real estate in the world; a corner of someone's mind." - Sir John Hagarty
Touchpoints and Brand Strategy: How Do We Build Associations?
Touchpoints are all customer interactions with a brand. Use brand strategy to consistently deliver great customer interactions.
A Pragmatic Look at Branding: What Is a Brand?
Brands don't exist in a vacuum. This 500-word article defines branding through the lens of senders and receivers.
Curation of Creativity Masterclass: Finn Bohn🤞
Finn Bohn🤞 is a curator of creativity. We talk about music, how advertising plays with perception, and about e-commerce as a testing ground for creativity.
Communication Disasterclass: Why Traditional Companies Struggle with Remote Work
This is part 1 in a blog series about managing communication in remote organizations. When companies go from co-located to
Consistent Brand Execution Wins: A Starter’s Guide to the Brand Pyramid Framework
I'm currently turning these principles into an online course for practitioners: Learn Brand Strategy for Practitioners 🧰Building a brand is