marketing

Mar
20
Positioning and Differentiation: How to Stand Out as a Brand?

Positioning and Differentiation: How to Stand Out as a Brand?

Positioning is about differentiation. "Always remember: A brand is the most valuable piece of real estate in the world; a corner of someone's mind." - Sir John Hagarty
2 min read
Mar
19
Touchpoints and Brand Strategy: How Do We Build Associations?

Touchpoints and Brand Strategy: How Do We Build Associations?

Touchpoints are all customer interactions with a brand. Use brand strategy to consistently deliver great customer interactions.
3 min read
Mar
18
A Pragmatic Look at Branding: What Is a Brand?

A Pragmatic Look at Branding: What Is a Brand?

Brands don't exist in a vacuum. This 500-word article defines branding through the lens of senders and receivers.
3 min read
Jan
27
Curation of Creativity Masterclass: Finn Bohn🤞

Curation of Creativity Masterclass: Finn Bohn🤞

Finn Bohn🤞 is a curator of creativity. We talk about music, how advertising plays with perception, and about e-commerce as a testing ground for creativity.
8 min read
Jan
22
Communication Disasterclass: Why Traditional Companies Struggle with Remote Work

Communication Disasterclass: Why Traditional Companies Struggle with Remote Work

This is part 1 in a blog series about managing communication in remote organizations. When companies go from co-located to
8 min read
Jul
12
Consistent Brand Execution Wins: A Starter’s Guide to the Brand Pyramid Framework

Consistent Brand Execution Wins: A Starter’s Guide to the Brand Pyramid Framework

I'm currently turning these principles into an online course for practitioners: Learn Brand Strategy for Practitioners 🧰Building a brand is
6 min read